Community activists in southern New Mexico’s 2nd Congressional District have been meeting since March, 2021 as BLUE CD2 NM (BLUE). Their primary goal is to replace Representative Yvette Herrell with a Democrat in the Fall 2022 election. Additionally the group is working to build a district wide progressive movement, organizing for Democratic candidates up and down local ballots.
Already 32,000 non-registered but likely leaning Democratic voters have received a postcard encouraging them to register to vote. BLUE CD2 NM has 125 folks from across the state addressing postcards. Each of these potential voters will be contacted four more times over the next six months with two more postcards and by phone and text banking. That will make a total of over 92,000 postcards. Research shows with these five contacts 80% of them will go on to register and then to vote. The goal is to create 20,000 new Democratic voters in CD2.
BLUE will also be teaming with Sisters United Alliance, a Texas advocacy group which focuses on Democratic women here in New Mexico, using their proven winning strategy of contacting these women on Instagram. Additionally, funds will be raised to place billboards around the district with messages complimenting the postcard outreach.
BLUE CD2 NM is looking for volunteers to address postcards (the copy on each postcard is already printed!) and phone/text banking. They are especially looking for Spanish speakers for phone and text banking.